LOVE is life.
It is the only way life is. If we flow in love we will soon die. From birth to death we constantly struggle and keep closing doors of our heart and we miss this wonderful opportunity to love live, celebrate and share.
Because to know love one needs to be less of himself or herself one needs to be vulnerable open to receive and feel. Then to share and flow one has to be humble and bow down be less of me and I and more of us and we.
So ego does not like either to be vulnerable or to be inclusive. Ego always want some kind of exclusivity.